Travel in 2017: 5 Trends & Predictions

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If 2016 was good to travellers, travel in 2017 promises to be an exciting and fulfilling experience for both business travellers and leisure seekers. Here are a few changes that will have the biggest effect on travel in 2017.

  • Air Travel’s exponential growth = cheaper domestic flights + coverage of more destinations

In the recent months, fare wars among the few domestic airlines in Kenya have reduced air fares significantly on popular routes like Nairobi-Mombasa, Nairobi-Eldoret and Nairobi-Kisumu. Fierce competition between the leading airlines ought to reduce the cost of air travel further. Additionally, some airlines like Safarilink have in the recent past launched daily flights to Kitale, which is in the North Rift region of Kenya.

  • Why we travel

Previously, people travelled for business, to explore a region’s romantic spots, to have time with family and friends, to get away from it now. Now, more people are travelling not only for the safari experience but also for delights such as cultural festivals, international marathons as well as for a region’s culinary treats. Travel in 2017 will include more experiences rather than activities. Such unique pleasures ought to boost Kenya’s tourism since the country’s list of experiences reads long. From sky dining in Diani for adrenaline junkies to yoga by the beach during the Lamu Yoga Festival, there’s much to see, feel, experience…

  • Cheaper taxi fares

Uber was the first to shake the taxi industry in Kenya. A few months later, Safaricom, a leading mobile service provider, introduced Little Cab, and the taxi wars escalated. These two taxi hailing services use mobile applications, and they have signed up over 1000 drivers. A few months into the launch of Little Cab, the taxi fares in Nairobi dropped to about Ksh.30 per km.

  • Tech travel buddy

Mobile apps make life easy. Travellers use apps to locate hotels and attractions, find a taxi, book a flight, etc. Travel apps to install in 2017 include language translators, currency exchange apps, to find free/open WiFi among other mobile applications. In addition to apps that make travel easy, there are also applications that enhance the travel booking process. For instance, mobile banking is available in most banks in Kenya so you can access funds wherever, whenever. For travellers hoping to capture the great wildebeest migration there are apps such as the Herd Tracker- a web-app that shows the location of migration animals as well as camps and lodges near the migration route.

  • Booking a hotel with just a few mouse clicks

Online shopping in Kenya has extended beyond goods as more people seek services from e-commerce sellers. In addition to hassle-free booking, you can compare rates and even ask for a price match from an online travel agent.  With a full list of hotels in a destination, you compare rates and amenities in minutes.

These trends will greatly influence when, how and why people travel in 2017.

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