Golf is More Than just a Game at Sigona

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That was lesson one on arrival at Sigona Golf Suites for our weekly Black Friday Social Media Live Streaming. Being a Friday afternoon, there were already golfers on the course doing practice range while others were on the 9th hole.

At the parking lot, it was quite evident why golf is presumed to be a game of rich people. A stereotype that Sigona Golf Club is trying to dismantle during the Jumia Travel Black Friday. With affordable rooms from as low as 4,000 shillings, guests taking up on the offer will enjoy a free round of golf on the 18-hole Sigona Golf Course.

But for a game that has maintained an exclusive status with hefty membership fees, expensive kits and location of most golf courses being hidden from the public by fences, why is Sigona Golf Club opening its gates to the public?

The economic numbers tell the tale.

  1. Golf Sports Tourism

The sports tourism market is a fast-growing sector of the global travel industry and equates to Ksh. 60.7 trillion a year. Closer home, the tourism, travel and hospitality sector directly contributed Ksh. 294.6 billion to the Kenyan economy in 2017, which is approximately 3.7% of the GDP; according to the Kenya Hospitality Report.

Golf lovers do not think twice while spending money on the game and on hospitality services pertaining to the game. Since golf tourism has seen a growing popularity, particularly as a form of recreational sport, the number one benefit for Sigona Golf Club will be to generate a hefty amount of revenue.

Sigona Clubhouse

In developing countries, golf tourism is proving a boom for revenue generation. The economic growth is seen through hotels, restaurants and retail establishments such as souvenir shops.

Kenya also hosts the only PGA-approved golf course in East Africa – the Vipingo Ridge Baobab Course.

  1. Nature Conservation

Sigona Golf Club has 80-years of history as it was carved out of a wattle tree plantation in 1938. The natural forest is preserved within the 300-acre golf course which can be extended. Such a concept enables Sigona Golf Club to increase its competitive edge in the international arena, attracting tourists who are keen on getting in touch with nature, and on interacting with the community to enjoy a healthier and interactive holiday.

Sigona Golf Course

Both sides of the fairway are lined with trees which makes Sigona Golf Course an ideal nature walk to be explored in 4 hours by guests and non-golf enthusiasts. Flowering trees and bushes make it a very picturesque course and a very pleasant place to walk.

  1. Socio-Economic Development

What was most evident while having our late lunch at the clubhouse in Sigona overlooking the 18th hole, golfers came back in teams of 4-6 after their game. While keeping tabs of their scorecards, it was obvious that some have played together for more than 10 years.

One of the biggest hurdles to joining the game of golf, irrespective of social background, is finding people to play with. Notwithstanding, the best place to network is on a Golf course. Golf attracts high end visitors, senior managers, company owners, many of whom are repeaters. This improves the organizational, marketing and bidding capabilities of a people looking to enhance their network.

  1. Job Creation in Golf Courses

Recommended Read:Hospitality Industry, a Leading Employer in Kenya

Apart from its economic benefits, golf tourism can also help develop new infrastructure as well as travel and hospitality services such as hotels and restaurants. Sigona Golf Club has developed the suites with panoramic views of the course. Moreover, the Clubhouse has a Japanese menu that’s to salivate over. With these new developments at Sigona, job creation at the golf club has soared steadily to meet the demand.

Sigona Restaurant

In conclusion, it is no doubt that golf tourism is experiencing steady growth in Kenya. Destinations and hotels such as Sigona are as a result developing tourism products that incorporate the sports concepts such as golf. To accommodate the ever-evolving traveler including the subtle golfer, all tourism stakeholders must work on consolidating the gains previously earned, the present demands as well as the budding future of golf tourism in Kenya.

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